| Primary buyer | Startup founders managing one or more financing rounds and the investor relationships around them. | Private-capital firms and deal teams; its current positioning centers venture capital, deal sourcing, investors, and institutional relationship management. |
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| Current pricing | $19.99 monthly Standard and $39.99 monthly Premium, with a 25% annual discount and self-serve signup. | Affinity’s public pricing currently lists plans at $2,000, $2,300, and $2,700 per user per year, plus a custom-priced Enterprise tier and contact-sales flow. |
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| Activity capture | Captures activity from Oplisk-sent updates, verified links, controlled data rooms, files, and explicit CRM changes. | Automatically captures email, meetings, and calendar interactions across the firm, then uses recency and frequency to score relationship strength. |
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| CRM workflow | Founder-side fundraising stages, next moves, companies, contacts, recurring communication, diligence access, and one relationship timeline. | Institutional deal-flow pipeline from first contact to close, firm-wide relationship graph, reporting, enrichment, permissions, and workflow automation. |
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| Investor updates | A first-class authoring and sending workflow with exact sent versions, delivery, opens, repeat visits, replies, and scanner-separated clicks. | Affinity lists bulk email in its plans, but its reviewed public product pages center deal-team CRM and relationship intelligence rather than a founder investor-update product. |
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| Data rooms | Controlled founder data rooms with publishing, named guests, revocation, EU malware scanning, visits, file activity, and downloads. | A founder-facing virtual data room is not presented as a core capability on the reviewed CRM, venture-capital, relationship-intelligence, or pricing pages. |
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| AI and external data | Does not claim firm-wide enrichment, relationship scoring, or an MCP product; its signals remain tied to explicit product activity. | Current higher plans list AI Chat, MCP access for Claude and ChatGPT, inferred network connections, workflow agents, and enrichment from sources including PitchBook, Dealroom, and Crunchbase. |
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| Relationship interpretation | Reports observable delivery, visits, clicks, and file events while separating known scanner traffic and avoiding claims about investor intent. | Publishes relationship-strength scores and introduction paths derived from the firm’s communication history and network graph. |
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